Consumer Insights Professional

Employer
PepsiCo
Location
White Plains
Salary
Competitive
Posted
Jun 14, 2018
Closes
Jul 11, 2018
Role
Marketing
Industry
Energy
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
Job Description

Join a dynamic Consumer Insights Team to help lead a product agenda for PepsiCo's North America Beverages business, headquartered in White Plains, NY. As a Consumer Insights professional within PepsiCo, you must demonstrate the ability to become a trusted adviser and thought leader to business. You should be experienced in enrolling and engaging leaders in best practices for unlocking consumer and marketplace insight and trends to build powerful brands, sustainable innovation and strong business performance. You must be collaborative and able to work cross-functionally to contribute to the development of multi-year brand and portfolio growth strategies. You should be experienced in consumer and consumption insights and application and/or have transferable experience (e.g., shopper/path to purchase insights, innovation/design insights, agency account planning, etc.). You should be generally familiar with the fundamental Insight and research methodologies, tools and techniques and understand the proper application and interpretation of such techniques. You should also have experience assessing the latest macro cultural trends as well as specific food/snack/beverage trends and demonstrated ability to apply trends appropriately to business and strategy solutions. Successful hires will passionately seize a role of influence within the Brand Marketing team and seek to drive more efficient and effective decision making through his/her team's work and a genuine curiosity towards the business and full commercial system.

Key Accountabilities:

  • Drive long term, consumer based strategic recommendations for the business by designing comprehensive research agendas:
  • Design research plans against business objectives, timelines and budget for brand(s) assigned with input from the Director
  • Support the commercial teams in identification and development of business priorities, providing insights and perspectives in the development of business strategy
  • Present learning and insights as a basis for strategic decision making. Provides the relevant teams with the insights required to develop strategies and annual operating plans across the marketing mix (brand, promotions, packs, distribution channels, consumer targets etc)
  • Participate in the development and management of the custom research budget. Monitor research spending for brand Pepsi.
  • Manage supplier selection, activity and work flow to ensure cost efficient, accurate, and timely completion of projects.
  • Through partnering with the Advanced Analytics team, leverage syndicated data sources (i.e. IRI scanner and panel data, etc.) to help monitor and diagnose the brand/category and address business issues and information needs.
  • Partner with cross-functional teams and Global counterparts on innovation and communication initiatives.

Qualifications:

  • Minimum 8 years in a strategic insights or marketing role; 5+ years in CPG company preferred
  • Bachelor's Degree required; Advanced Degree preferred
  • Mastery of both Qualitative and Quantitative research methodologies and must possess the ability to apply insights to address business challenges.
  • Familiarity with syndicated data sources and analytical approaches such as IRI, marketing mix analysis, etc., and must be able to apply these to think holistically about the business
  • Must be comfortable operating in a highly matrixed organization and be able to navigate and manage competing agendas and priorities
  • Must be able to work independently in sometimes ambiguous situations
  • Must demonstrate a can-do attitude and be able to easily flex in the face of changing priorities
  • Proven collaboration abilities, strategic thinking and leadership skills
  • Strong analytical and creative thinking abilities
  • Exceptional communicator (verbally and written) - ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
  • Excellent project management and organizational skills
  • Strong commercialization skills/experience preferred
Company Description PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.

In recognition of its continued sustainability efforts, PepsiCo was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012.

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