MeritDirect is seeking a Search Engine Marketing Strategist (SEMS) to join our growing Strategic Services Group in our Rye Brook, NY headquarters. This is an incredible opportunity for an intelligent, energetic and self-motivated individual to play a vital role within a growing Client Service and Support organization.
The SEMS will be building out our Paid Search Management service offering by combining their expertise in the field with SSG's existing database intelligence to create a value proposition unparalleled in the industry. Above all, the SEMS must possess curiosity as to why direct response campaigns "work" and an unwavering dedication to personal growth & development. The SEMS will be expected to straddle the line between strategic thinking & tactical execution. In order to fit our culture they must be prepared to work hard & fail on a regular basis-always looking to improve.
?? Manage Paid Search Campaigns for a number of MeritDirect clients
?? Integrate front end metrics (Google Adwords, etc) into our existing back-end data infrastructure to provide PPC performance insights to clients not available from other vendors
?? Regular presenting & reporting on campaign performance-constant optimization & balancing of scale/ROI
?? Work with existing SSG analysts to build out infrastructure that integrates traditional PPC reporting with multi-channel analytics to determine PPC's proper role in each client's marketing mix
?? Limited new business development
?? Four-year degree is required
?? 4-10 years of professional experience required
?? Several years of managing Paid Search Budgets either at an agency or a marketer
?? Proficiency in Microsoft Office and database experience are both required
?? Attention to detail, ambitious, growth-minded
?? Ability to recognize patterns of client need/behavior to optimize service and solutions
?? Ability to travel when required (less than 15%)Company Description MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect??????s Customer Acquisition + Retention, Data + Media Services, Marketing Databases, Strategic Services Group and International Services.